Spring 2020
Following up the new minimal logo I designed, I wanted to create a new, unique business card for Panera Bread. I placed a loaf shape in the middle of the actual business card and created a cutout on a sleeve; that way when you remove the business card, it looks like someone has taken a bite out of the loaf of bread. For the design on the back, I drew inspiration from bread scoring patterns. Ages ago when people had to use community ovens, they would have their own unique scoring pattern to mark their bread as their own. I loved this personal aspect and wanted to add it to the business card to create a sense that it belongs to both Panera Bread and the customer who holds the business card.
(This was an independent project, not an actual design for the company)
Business Card Front + Back Designs
Business Card in Sleeve
