Spring 2022
This series of ads are based around the discrimination and prejudice LGBTQ+ persons face when trying to navigate the adoption and foster care networks. Specifically, these ads are created to promote Family Equality's "Every Child Deserves a Family" Campaign. Family Equality is a non-profit organization with the mission "to advance legal and lived equality for LGBTQ families, and for those who wish to form them, through building community, changing hearts and minds, and driving policy change." The Every Child Campaign specifically addresses the discrimination of LGBTQ+ children and prospective parents face in the foster care and adoption system. These designs utilize logos to present facts about this discrimination, as well as pathos to appeal to the emotions of the audience.
Ad 1 Instagram Mockup
Ad 2 Instagram Mockup
Ad 3 Instagram Mockup
iPhone Instagram Mockup
You can read more about Family Equality and the Every Child Deserves a Family campaign at these links:
familyequality.org
everychilddeservesafamily.org
familyequality.org
everychilddeservesafamily.org